At the recent Hospitality Marketing Summit Conferencein Denver, I gave three presentations on Google Analytics. This is the third of those three, Google Analytics: Tracking the Money. The earlier Google Analytics presentations were Google Analytics: Follow the Moneyand Beginning Google Analytics.Google Analytics tracking using Ecommerce tracking can be a very effective way to evaluate paid listings. However, it is necessary to use a booking engine that supports Ecommerce tracking, and then set up Ecommerce tracking properly.